Dior Backstage to make up itself like Pros

On May 30th, Dior cosmetics revealed a new line of make–up to make up itself like pros.

Used recently at the time of the procession Dior Cruise in Chantilly, this new range sublimated representing as prestigious as Bella Hadid, Chu Wong or Ruth Beth with a wide range of products and colors for all the skins.

Always also powerful, this new range is younger, plus trend, cooler and less expensive but so effective. From now on, brand celebrates it offers a line cheaper to the customers. It will be possible to find it at Séphora.

In order to target a new public, the Dior house decided to go to the meeting of its customers by organizing a “Backstage Turn” in 5 French big cities starting with Paris, station St Lazare.

When court of Europe is passed, one is intrigued by this white container on which one can read “Dior Backstage”. On May 30th, it was possible for all those which wished it to be made make up and to receive advices of pros on the best manner of emphasizing its face. At the end of 15 minutes, one arose with his photograph memory. Starting from May 31st, it was necessary to be registered. It will be also possible to cross the backstage turn in Lyon or Nantes.

The range Dior Backstage takes as a starting point the slides of the processions. Peter Philips, director of the creation and the image of the Dior make–up is at the base of this new line which comprises a make–up foundation “Face &Body available in 16 nuances of dye and declines himself on the whole into 40 color of make–up foundations to the natural completion (Side budget, it will be necessary to count 40€ instead of 60€ for a usual make–up foundation of the brand); but also of the pallets of highlighter, the make–ups with eyelids or the lipsticks with characteristics well with them. The pallet of contour with the nuances (two matt colours and two colours lights). The make–up pallets with eyelids are built around a first box is a base accompanied by 8 colours in two tons: either heats, or cold and to finish, lipsticks: their pallet is made up of 3 different lines. The first, it is normal lipstick, the second, it is glossed lipstick and the third… it is the matt one.

There are also trios of powder with eyebrows and more than 10 brushes to apply each product.

Here of what to be done beautiful with good products for a very correct budget.

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VERONIQUE YANG

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