The Made In France Fair again in Paris

The 9th edition of the Made In France (MIF) fair was held from November 11 to 14, 2021, at the exhibition center, Porte de Versailles (75015).

This show was held after the second edition of the Grande Exposition du Made in France at the Elysée on July 3 and 4. On this occasion, 120 companies (out of 2,300) presented numerous “made in France” products, coming from all the departments of France.

A national selection committee, led by the Deputy Minister for Industry, Agnès Pannier-Runacher, chose the companies. She was assisted by Alain Griset, Minister Delegate to the Minister of the Economy, Finance and Recovery, in charge of Small and Medium Enterprises. The 10 other members of the jury were personalities committed to “Made In France” including Fabienne Delahaye, founder and president of MIF Expo and of the “Made In France” fair.

9th edition of the MIF fair

This new edition welcomed 815 exhibitors, some of whom came for the first time. Among the latter were Epéda (COFEL Group), Mako Moulages, Belledone (sneakers), Obut (pétanque balls), Elexia (lemonade), Les Georgettes (jewelry), Renolux (ato and childcare seats), Sauthon (furniture and decoration for babies) and Auer (heat pumps and thermodynamic water heaters). Following the health crisis, it was important to consume locally and responsibly with short circuits and French know-how thanks to relocation and reindustrialisation.

The New Aquitaine region in the spotlight

The show put a region in the spotlight, New Aquitaine. It follows on from Normandy, Auvergne-Rhône-Alpes and Grand-Est.

The Nouvelle Aquitaine region includes 12 departments: Charentes, Charentes maritimes, Corrèze, Creuse, Dordogne, Gironde, Landes, Lot et Garonne, Pyrénées Atlantiques, Deux-Sèvres, Vienne and Haute Vienne). It is the result of the merger of Aquitaine, Poitou-Charentes and Limousin.

New Aquitaine is the largest region in the country. It is the 3rd region in France for the production of wealth and the 5th for business creation. Thanks to its resilience and its territorial challenges, it has risen to the top 3 places in several sectors. It contributes 7% to the national GDP.

The regional pavilion hosted 26 companies among the 74 selected. We noted the presence of the companies Agnelle, Broussaud, Duvivier and Noémie Lenoir by Chamberlan.

The Nouvelle Aquitaine region brings together 3,300 artisans and 10,000 employees. Almost 160 of them have the “Entreprise du Patrimoine Vivant” label.

Departments and companies

Charentes (16)

Stylma Emballage in St Laurent-de-Ceris, labeled “Living Heritage Company” in 2019. Manufacture of boxes manually and automatically.

Charentes -Maritimes (17)

Begonia d’Or in Rochefort. Gold embroidery exclusively made by hand. Sylvie Deschamps, the only master of art embroidery with gold thread in France, is in its direction.

Correze (19)

La Corrèze, associated with the consular chambers, created the “Origine Corrèze” brand in 2019. The aim was to identify the products and know-how of the department, whatever the sector or activity. This year, there were 11 companies present at the show to promote SSE. On the pavilion was the Corderie Palus, created in 1908 in St Pantaléon-de-l’Arche; the Fines Bouches Rient (butcher’s shop) from Neuvic; the Brasserie des Anges de Chamboulive for its beer; the Vignerons de Branceilles; the Moulin de la Vie Contée in Ligneyrac; the Fabrique du Bois Vignaud (soap factory), created in 2018 in St Clément; Pirouette Cacahuète in partnership with disabled workers from ADAPEI (creative kits, games, stationery) in Brive-La-Gaillarde; the Alchemist (glass blower) of Uzerche; To! as concrete (concrete furniture) from Brive-La-Gaillarde; Robin Red Games (multilingual board games) from Allasac; Home Fences of Aquitaine by Chamberet. You could also discover the “Origine Corrèze” products on the stand: Néology (sofas); Chéri Bibi (hats); Wicker spirit (baskets); Pluum Ceramic (porcelain); Au Fil des Noeuds (key ring); Atelier Paul Riaucoux (wooden objects) and Sellerie Lisette (leather goods).

Dordogne (24)

Fargeot in Thiviers manufactures Chausse Mouton brand charentaise. It uses the sewn back method.

Chamberlan in St Martial de Valette has been making tailor-made shoes since 2015 and now ready-to-wear.

Gironde (33)

Christelle Vasseur creates wedding dresses in her Bordeaux workshop. She works by hand and uses Calais lace and Lyon silk.

Semper & Adhuc, in Bordeaux, has a workshop for restoring watchmaking mechanisms, without case or bracelet …

Landes (40)

Idéonature Création “ARYA-FRANCE” in Mouscardes manufactures leather jewelry, certified “Made in France” and “Métiers d’Art d´Aquitaine”. These pieces are unique and customizable, the leathers come from a tannery in Espelette in the Basque Country.

Pyrénées-Atlantiques (64)

Le Soulor is the specialist in shoes for shepherds, hikers and workmen. The company has just been named the Living Heritage Company thanks to its Norwegian stitching and vintage style.

Vienna (86)

Duvivier Canapés in Usson du Poitou is certified Living Heritage Company. Since 1840, the house has been manufacturing sofas, armchairs and handmade furniture.

Upper Vienna (87)

Agnelle in St Junien, city of leather, manufactures gloves in her workshops born in 1937. She collaborates with the big names in fashion. Recognized as a Living Heritage Company in 2006, it was listed as a “Rare Art Trades” by UNESCO in 2011.

Esprit Porcelaine in Limoges uses its know-how in the production of exceptional porcelain objects.

A show by themes and regions

Several themes were present in this show:

Gastronomy

Home and Decoration: Candle (Melchior & Balthazar, La Génèse), Furniture (Duvivier).

Childhood and Leisure: Car seats and car beds, casts, play mats, comforters, bibs, diapers, clothes and audio devices.

Fashion and Accessories: fashion sector (leather clothing, polo shirts and sweaters, jeans, lingerie, socks, hats) and leather goods (IPPYOO), belts and shoes and slippers (Payote).

Beauty and Hygiene: Glasses, Jewelry and Accessories

Certified French Origin: Animal croquettes (Bab’in (81), Equilibre & Instinct (14), Toni’Vet (81)).

In addition, 9 regions are represented: Auvergne-Rhône-Alpes; Loire Country; Origin Corrèze; Normandy; Aquitaine; Ile de France; Occitanie; Moselle (Moselle Christmases, Le Sentier des Lanternes which celebrates its 10th anniversary, the Christmas Markets and St Nicolas …); Bourgogne-Franche Comté.

The Grands Prix

A jury of 6 experts awarded the 4 Made In France grand prizes: Innovation, Environment and Entrepreneur of the Year.

Innovation Prize: NOIROT – MULLER INTUITIV, a company specializing in the design and manufacture of intelligent thermal equipment for residential, tertiary and industrial buildings.

Environment Award: BLEU BLANC RUCHE, a company run by former minister Arnaud Montebourg, for its honey and its action in favor of the repopulation of bees on French territory.

Entrepreneur of the Year Award: Charles Yvon and his brand LE PARAPLUIE DE CHERBOURG, for the handmade design of high-end umbrellas. Recognized as a Living Heritage Company, Le parapluie de Cherbourg received the Origine France Garantie certification in 2021.

Finally, the Public Prize was awarded to MISSEGLE, the company of agricultural engineer Myriam Joly which produces Mohair and has created a cooperative of breeders, which continues to grow.

The 4 winners won a € 1,000 discount on their participation in MIF Expo 2022, a subscription to the magazine Produire en France, a publication in the magazine Produire en France, an interview with the winners on the set of Produire en France La Télé and a selection of products from the South West offered by Térega.

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