Great success for MIF Expo, the Salon du Made in France. Globalization and local

The 8th edition of the Salon Made in France was held from 8 to 11 November Porte de Versailles in Paris.

An unprecedented duration of four days for this Salon founded in 2012.

This is the major annual event for companies that have made the choice to carry out on our territory the essential steps of the manufacture of their products.

They were 570 this year and the show welcomed more than 80,000 visitors to discover these products designed and manufactured in France.

A large affluence that reflects the enthusiasm of consumers for French products.
More companies were present this year, whether SMEs, start-ups or industrial companies, in the food and gastronomy, childhood, home and garden, fashion and beauty, sports and leisure, innovation, lifestyle, mobility, health.

Four prizes were awarded on this occasion.
The Innovation Award went to Kippit for its sustainable kettle.

The Environment Prize was awarded to 1083 for Infinity Jeans.

The Entrepreneur’s prize was awarded to Jeanfil for the 100% French cotton polo shirt.

The Audience Award went to Porridge Lab for its culinary experiment with porridge.
Seven conference-debates were held during this event on the following topics:
– How to encourage entrepreneurs to invest in France while responding to the economic and environmental challenges they face
– The impact of Made in France on employment
– And if we stopped selling France
– Free Trade Treaties
– Consume locally, it’s possible
– Potential and impact of the influence on consumption Made in France
– End of globalization?

Arnaud Montebourg spoke about the globalization he denounces. Unemployment in France, the return of a quasi-slavery in many countries … social but also dramatic ecological consequences. The former Minister of Productive Recovery advocates a strong state, strictly controlling finance, with rules for environmental protection and social and health standards.

« The Battle of Made in France, this is the title of the book he published in 2013 to define the stakes of this policy and make it a national cause.

After the honey « Blue White Beehive » and almonds, Arnaud Montebourg will launch in 2020 a brand of organic ice, natural and without additives, in association with milk producers that he plans to better pay.

« Consume local »! We are now talking about « locavore » for food.
It is a person who consumes food produced, processed and packaged close to home. The short circuit is a supply zone that must not exceed 50 km, for the Ile-de-France, 200 km. There must not be more than one intermediary between the producer and the consumer.

45% of French people say they consume locally, to have fresh produce, to preserve their health and the environment and to support farmers in their region.

Restaurants, canteens and supermarkets are setting themselves up to these new modes of consumption.

The Salon du Made in France is a showcase for the French regions showing their dynamism, their creativity and the excellence of their products.

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Gerard CROSSAY

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