BEFORE ART CAPITALE, THE 8TH EDITION OF THE ART 3F FAIR AT PARIS EXPO

Before ART CAPITALE at the ephemeral Grand Palais, place Joffre (75007) from February 16 to 20, the 8th edition of the ART 3F fair was held from January 28 to 30, 2022 at the Parc des expositions de la Porte de Versailles in Paris (75015 ) for the 6th consecutive year.

Each year, the ART 3F traveling fair is held in various cities in France (9), Belgium (2), Luxembourg (2), Switzerland and Monaco, for 3 days.

ART 3F makes art accessible to everyone and discovers new talents. With a great knowledge of art, the event is open to artists and galleries. It favors the direct relationship between new European creation and art lovers.

Among the cities propelling art, Paris is considered the world capital of art thanks to its population which represents nearly 20% of the inhabitants of France, its museums and its monuments, the quality of its salons which select works , artists and galleries that attract collectors from all over the world. Concerning ART 3F, it is a private company which does not benefit from any subsidy. The show is dependent on exhibitor sales and satisfaction.

The 2022 edition in Paris

Paris opened the 2022 edition with 3 days of discoveries and exchanges from January 28 to 30. The next host city will be Toulouse from February 11 to 13.

The Paris show was an opportunity to welcome international participants from all over Europe, as well as regional exhibitors. Live demonstrations, a jazz atmosphere completed the program and an auction of some works took place on the last day of the event, for the benefit of local artists’ associations. Visitors had the opportunity to discuss with the artists who had the opportunity to show their worlds, the works being highlighted in stands separated by wide aisles. A happening area was reserved for children to express their creativity. Bars and catering areas were available for those who wanted to rest.

For this 8th opus, we counted more than 200 artists and galleries of painting, sculpture, photography which offered more than 300 works for sale.

The history of the show

Basically ART3F was born thanks to Serge Beninca and a group of friends, members of a communication agency and an artistic director, all attracted by contemporary art.

Located in Mulhouse, near the Swiss and German borders, they decided to name the show ART3F, for 3 borders. The project was to attract as many people as possible, which is why they thought of integrating a children’s area and a food stand.

The first ART3F show took place in 2011 at the Parc Expo in Mulhouse. For the first time, we witnessed an entirely private and independent event which welcomed around a hundred artists, galleries, painters, sculptors, photographers and performers.
Young French and European artists were present, as well as prestigious signatures and renowned galleries. In order to eat, 2 bars and a restaurant awaited visitors and live performances were organized.
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The leaders then quickly came into contact with the exhibition centers of Nantes and Lyon, then Paris. Other cities follow like Marseille, Bordeaux or Strasbourg.

In 2019, the show will join Haute-Savoie, on the Swiss and Italian border, at the exhibition center, Rochexpo in La Roche-sur-Foron, at the crossroads of Annecy, Annemasse, Thonon-les-Bains and Geneva.

The show is then exported internationally, to Brussels, Ghent, Luxembourg and new for 2020, to Monaco.

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VERONIQUE YANG

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