Paris Chocolate Innovations, Chocolate Shows & Festive Magic

The Paris Chocolate Show 2025 did not just open its doors—it opened a world where chocolate becomes art, magic, and live performance. From the entrance, visitors are enveloped by the rich aromas of cocoa, vanilla, caramel, and exotic spices, transporting them into a universe where every booth tells a story, every sculpture evokes a journey, and every creation becomes a feast for the senses.

This edition pushed the boundaries of chocolate: live performances, chocolate costumes, artistic showcases, innovative desserts, and meetings with master chocolatiers and pastry chefs. The promise was clear: visitors could not only taste chocolate but see, smell, touch, and experience it in an unforgettable way.

Chocolate Innovations at the 2025 Show

This year’s show emphasized gastronomic and sensory innovation, with creations that surprise, delight, and make your mouth water.

Spiced and Rare Plant Chocolates

Patrick Roger presented his “Brazilian Forest” dark chocolate bar (70%) infused with cinnamon, cardamom, and orange zest.
Pierre Hermé amazed with white chocolate infused with jasmine flowers and rose petals, a subtle balance of sweetness and floral aroma.
Maison CacaoDivin offered milk chocolate with mild chili and candied ginger, creating an explosion of heat and sweetness.

Each bite is a multisensory experience, where flavor, aroma, and melt-in-the-mouth texture combine to create a lasting impression.

Organic and Eco-Friendly Chocolates

Brands such as Michel Cluizel and Valrhona showcased sustainable “Bean to Bar” chocolates, allowing visitors to trace the journey from cocoa bean to chocolate bar. Eco-friendly and organic creations were highly appreciated, proving that indulgence and responsibility can go hand in hand.

High-Tech and Custom Chocolates

Interactive booths let visitors design their own chocolate bars, choosing cocoa percentages, inclusions (nuts, caramel, spices), and shapes. This playful and educational experience transformed tasting into a full sensory performance.

Innovative Pastries and Desserts

Cédric Grolet: “The Enchanted Forest” dessert, with flavors changing slightly according to temperature, hidden fruity inclusions, and chocolate leaf sculpting.
Christophe Michalak: Miniature sculpted frozen desserts combining chocolate, fruit, and crispy textures.
Maison Lenôtre: Reinvented éclairs with unique pralines and chocolate decorations.

Awards and Distinctions

The Chocolate Show also celebrates talent and creativity. Highlights included:

Best Chocolatier: Patrick Roger – “Cacao Origins” chocolate bar
Innovative Pastry Award: Cédric Grolet – “Enchanted Forest”
Chocolate Costume Award: Maison Lenôtre – full chocolate costume for the show
Audience Choice: Michel Cluizel – “Vanilla Escape” chocolate bar

Visitors were invited to taste and vote, making the show interactive and participatory.

Chocolate Shows and Costumes

The show became a living theater of chocolate, fully immersive for all senses.

Chocolate Costume Parade

Patrick Roger: “Cocoa Forest” chocolate costume, decorated with edible leaves and nuts.
Maison Lenôtre: “Chocolate Explosion” costume with sculpted chocolate flowers and sugar accessories.
Cédric Grolet: “Fruit of Cocoa” costume combining textures of chocolate and candied fruit pieces.

Every costume emitted a subtle chocolate aroma, merging aesthetics with indulgence.

Dance and Performances

Contemporary choreography illustrated chocolate’s fluidity, with dancers wearing chocolate costumes. Light, music, and scent created a fully immersive sensory experience.

Living Sculptures and Interactive Workshops

Chefs modeled giant chocolate sculptures in front of visitors. Some workshops allowed guests to touch, smell, and even participate, making chocolate almost tangible.

Theatrical Tastings

Guided by chefs and narrators, visitors enjoyed immersive tastings, each bite accompanied by stories of cocoa origins and chocolate-making techniques. Music and lighting enhanced the emotional experience.

Atmosphere and Sensory Immersion

Visiting the Paris Chocolate Show 2025 was like walking through a festival for all senses:

Sight: dazzling showcases and spectacular chocolate costumes
Smell: aromas of cocoa, caramel, and vanilla filling every aisle
Taste: immediate tastings of classic and innovative creations
Touch: interactive sculptures and chocolate bars
Hearing: music and live sounds of chocolate workshops

The audience was international: families, young food lovers, culinary professionals, bloggers, and journalists, all enjoying a universe where gourmet pleasure meets live art.

2025 Show Highlights

Visitors: over 120,000, record-breaking attendance in Paris
Exhibitors: 250 chocolatiers, pastry chefs, and international brands
Media coverage: strong presence on social networks (#ParisChocolateShow2025, #ChocolateArt)
Audience feedback: delighted by the new products, live performances, and immersive experiences

Chocolate shows and costumes were the star attractions, providing a magical and unforgettable experience for all visitors.

A Festive Touch with Santa Claus

The magic intensified when a special guest joined the performance: Santa Claus, accompanied by his mischievous elves. He participated in the chocolate-themed choreography, bringing laughter and delight to children and adults alike. Visitors could take photos with Santa, while admiring chocolate costumes and pastry creations. This added a festive, fairy-tale dimension, reminding everyone that the holiday season is approaching and chocolate indulgence is the perfect prelude to Christmas.