The 40th edition of the franchise fair, Franchise Expo Paris was held at Porte de Versailles from March 20 to 23, 2022, after a cancellation in 2020 and an exceptional version in September 2021.
Franchise Expo Paris, the largest franchise exhibition in the world, is aimed at all those who wish to undertake, open a business or invest. This year, they were able to move and exchange live after these 2 years of travel and gathering restrictions.
European number 1 in the field of franchising, Franchise Expo Paris was created by the FFF (French Franchise Federation). This show, every year since its creation, a privileged platform between business creators and traders with major French and international brands. It is the possibility for foreign companies to establish themselves in France and for foreign visitors to learn a new concept.
The show helps to develop networks in France and internationally, thanks to the sectors of activity it touches: Catering & Hospitality, Trade & Food Distribution, Shops
specialists, Beauty, Health, Fitness, Fashion, Personal equipment, Home decoration and equipment, Services for individuals and businesses.
The 2022 edition
Over 4 days, visitors were able to take part in around a hundred workshops and conferences. on 4 themes (Business Creation, Franchise School, Franchise Workshops and Future Franchisor Workshops). It was an opportunity to discuss with franchisors and franchisees and 26 experts from the college of experts of the FFF present to advise them.
The show brought together 470 exhibitors of 15 nationalities, including 95 new brands and nearly 25,000 visitors. In addition, 12 sectors represented 90 activities, 9 cities and territories were present, as were 10 funding organizations and 40 specialists in business creation support, including media and institutions.
This year again, the show is also available in a digital version with Franchise Expo Online. The online platform was accessible by videoconference during the show and after the show to allow exhibitors and visitors to present themselves or find the most suitable partner.
Prizes awarded at the show
Franchise Revelations Award
It was awarded during the show’s inauguration cocktail party on March 20. This competition, created 20 years ago, rewards young networks that are as innovative as they are creative. The winner is the Pokawa fast food chain.
Prize of the Big Retail Competition
In partnership with Franchise Expo, the Big Retail Competition prize, organized by the BIG agency, helps to develop the visibility and reputation of 5 French brands with an advertising campaign budget of 580,000 euros to be won. The winner is the family business Ecomiam, the first ethical and accessible frozen food distribution network.
Franchise As of Hearts Award
This prize rewards franchisors, franchisees, networks, experts or franchise service providers who have shown solidarity inside or outside their network. The winners are Carrefour Belgium for its action to help the victims of the floods in July 2021 and the APEF for its help to women victims of domestic violence..
50th anniversary of the FFF
To celebrate its 50th anniversary, the FFF offered entertainment on its stand at the franchise fair. It had also organized an evening event on June 16, 2021 at the Musée des Arts Forains, supported by Banque Populaire and Macif, partners of franchisors and franchisees.
Why open a franchise?
Today, there is a strong economic recovery in many sectors, after the slowdown in network development in 2020. Franchisors have developed their concept and developed new tools, including digital.
The Covid period has allowed the French to reflect on the possibilities of converting either by creating their own business or by turning to a franchise. This solution allows you to be accompanied and to take advantage of an existing concept; according to a recent study, more and more French people want to be entrepreneurs.
According to its definition, franchising is an agreement between a franchisor and a franchisee. The first grants the second the right to market types of products or services in exchange for direct or indirect financial compensation. The terms of the agreement are recorded in the franchise agreement.
Becoming a franchisee requires personal and financial involvement. as well as training related to the chosen sector.
Edition 2023
See you next year in March 2023. From this edition and for a period of 6 years, the organizer will be Infopro Digital replacing RX, previously Reed Expo since its creation.
About The Author
More Stories
A structural problem, not just a budgetary one
Italy is paralyzed by the general strike
After the Syndics of co-ownership, Edilink acquires Sendoc for businesses