Roshmode Paris: redefining modern luxury

On April 3rd, in Paris, Roshmode Paris hosted an intimate cocktail event that revealed more than a collection — it revealed a philosophy.

At the center of this vision stands Rochdi Bakhchouch, a designer whose work reflects a global narrative shaped by culture, ambition, and craftsmanship.

Fashion as identity

Roshmode is not about trends. It is about identity.

Each piece carries a story — not only of design, but of cultural dialogue between Morocco, France, and Italy.

Craft in the age of speed

In a fast-paced fashion industry, Roshmode embraces slowness.
Handcrafted production between Paris and Milan becomes a statement.

Time is not a constraint — it is a value.

A global positioning

From Milan Fashion Week to the Cannes Film Festival, the brand is building a presence where fashion intersects with culture and influence.

A designer’s journey

Rochdi Bakhchouch embodies a new generation of designers who move beyond geography. His work reflects mobility, hybridity, and ambition.

Exclusive Interview – Roshmode Paris Atelier

1. How did your passion for fashion begin?

My passion for fashion started very early, around the age of 10, in Morocco. I used to watch a Mexican TV series with my mother about a modest seamstress who became a great designer. That story was a turning point for me. At a time when fashion was still underdeveloped in Morocco in the 1990s, I decided to pursue this dream. I began creating at the age of 17, with unwavering determination.

2. Was there a fashion icon who inspired you?

Yes, without hesitation: Coco Chanel. When I arrived in Paris in 2013, I discovered a Chanel piece priced at around €2000. That moment sparked my curiosity. By exploring the history of the house and its founder, I was deeply inspired by her impact on global fashion and by French elegance.

3. What defines your personality as a designer?

My personality is built on determination, vision, and boldness. Coming from an environment where fashion was not highly valued and building an internationally recognized identity proves to me that anything is possible with hard work and passion.

4. When was Roshmode created and why RB Golf?

Roshmode was founded in Paris in 2016. At the same time, I launched RB Golf, inspired by my network in the golf world in Morocco. The idea was to create a first elegant collection tailored to that environment, combining style and functionality.

5. What is the story behind the Roshmode house?

Roshmode is the result of a journey built on passion and high standards. After several experiences in fashion and tailoring between Morocco and France, I wanted to create a house that reflects my identity: elegant, modern, and refined. Paris naturally became the birthplace of this vision.

6. Have you participated in Milan Fashion Week?

Yes, I had the honor of presenting my creations at the Milan Fashion Week in 2025. It was a unique experience that strengthened the international visibility of the house.

7. Is your brand internationally recognized?

Today, Roshmode enjoys growing international recognition. The brand dresses a prestigious clientele, particularly in the Gulf countries and the Arab world, including members of royal families in Saudi Arabia and Morocco. In France, several personalities wear the brand’s creations, notably Hélène Ségara and Rayane Bensetti, reinforcing its high-end positioning.

8. Have you collaborated with a well-known model?

Yes, particularly with Giovanni Bonamy during the early days of the brand in Paris, for a suit collection that marked an important step in our development.

9. What are your sources of inspiration?

I draw inspiration from the elegant man — someone who appreciates beauty and pays attention to his appearance. My creations go beyond clothing: they embody an identity and a lifestyle.

10. What is the story behind your first creation?

My first creation dates back to when I was 15 years old. It was an outfit for my niece, who was two at the time: white trousers with a matching top. Today, she has become the director of my company in Morocco, which gives a very symbolic dimension to this memory.

11. Have you met Donatella Versace in Milan?

Not yet, but I hope it will happen in the future.

Through this conversation, Rochdi Bakhchouch reveals more than a career — he unveils a vision driven by passion, resilience, and a strong sense of identity. With Roshmode Paris, he continues to shape a modern narrative of luxury where craftsmanship meets ambition, and where each creation reflects a journey that goes far beyond fashion.

Roshmode represents a shift in contemporary luxury — from spectacle to substance, from trend to identity.

It is not just a brand. It is a narrative in motion.