Charity Day Helps the Poor and the Sick

For the 15th year, Charity Day was held on September 11 in the market room of Aurel BCG, a Parisian subsidiary of BCG Partners, the world leader in brokerage in financial markets.

On this occasion, personalities are mobilizing in 22 countries to raise as much money as possible for their respective associations by playing brokers to improve the lives of people, and mostly children who are in need or distress.

Paying tribute to the 658 employees of BGC, the American investment bank Cantor Fitzgerald LP and the 61 employees of Eurobrokers who perished in the attack on the World Trade Center in New York on September 11, 2001, is the main purpose of this event, which has enabled 170 associations to raise $160 million worldwide since 2 0005 thanks to the personalities and clients of BCG Partners who lend themselves to play and mobilize around this day every year. Each subsidiary defines the association sector which it wishes to help and gives the associations the full turnover made that day.

This year, guests from artists, comedians, journalists, sportsmen, politicians, anchors and beauty queens, and even the British royal family, have defended the colors of their associations in every BCG office around the globe, including London, New York, Hong Kong, Singapore, Sydney, Sao Paulo, and Paris. . This is how they partnered with the brokers who guided them in the registration of stock exchanges. In New York, Cindy Crawford, Tony Blair, Rachael Ray, Henrik Lundqvist, John Slattery, Spencer Dinwiddle and many others have become ambassadors, while in London, His Highness Prince Harry ended his speech with 1 trillion pounds Sterling for Invictus Games, which he represented. Meanwhile, Sarah Fergusson, former wife of Prince Andrew who nearly lost her life on September 11, 2001, is the patron of the Street Child Association to help the children of Sierra Leone, Liberia, Nigeria, Nepal, Sri Lanka, Afghanistan, DRC, Uganda and Bangladesh. Other celebrities participated like Kit Harrington or Cheryl Cole…

In France, 60 celebrities gathered in the market room for the good cause, 8 associations including 3 new this year (Fondation pour la recherche AVC by Professor Jean-Louis Mas, Children of Bam and Sauveteurs sans frontières) became involved. It is also noted that 4 associations (Hope Suburbs, Children of Bam in Burkina Fasso, Good Fairy and World Kings) are fighting against sick or disadvantaged children, a cause that is important to Aurel BGC. The Arthritis Foundation and the ICM Foundation of Professor Saillant complete the list.

Among the 60 sponsors and godfathers, 41 of them participated for the first time, among them Marc Lavoine, Alain Chamfort, Elisa Tovati, Louane, Michel Lebb, Bernard de la Villardière, Claire Chazal, Apolline de Malherbe or Bruno Guillon as well as several Miss France… . Among the regulars, you will find Philippe Candéloro, Paul Belmondo, Valérie Damidot, Richard Orlinski, Michel Boujnah, Sylvie Tellier and other Miss France…

The association « Les Bonnes Fées », founded in 2015, works for children as well as the most deprived, isolated or ill. To date, it has 17 beauty queens. This year, Sylvie Tellier once again was present surrounded by 12 Miss France elected in the last 2 decades and Bruno Guillon.

The Good Fairy collect funds, redistribute them and intervene on programs at health-care institutions. They conduct field operations to raise public awareness. Last year, their actions opened the first Maison des Bonnes Fées at the Lorraine Institute of Cancerology, a wellness area reserved for cancer patients.

The 2019 edition welcomed 5 new Miss France awards: Vaimalama Chaves (Miss France 2019), Sophie Thalmann (Miss France 1998), Rachel Legrain-Trapani (Miss France 2007), Marine Lorphin (Miss France 2013) and Chloe Mortaud (Miss France 2009) who joined Linda Hardy (Miss France 1 992), Mareva Galanter (Miss France 1999), Camille Cerf (Miss France 2015), Maeva Coucke (Miss France 2018), Melody Vilbert (Miss France 1995), Alexandra Rosenfeld (Miss France 2006).

Next year’s meeting for the 19th edition of Charity Day on September 11, 2020.

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VERONIQUE YANG

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