Friday March 12, alongside the Césars at the Olympia, the Seine Musicale hosted the 36th “Victoires de la Musique”, broadcast live on France2 and France-Inter. No audience, but extras in the pit for the live sequences.
On this occasion, the masters of ceremony, Laury Thilleman, Miss France 2011, and Stéphane Bern presented the 8 awards to the winners. In total, 20 nominated artists made the trip to Boulogne-Billancourt.
Jean-Louis Aubert, honorary president, opened this ceremony without an audience, singing on the guitar “I was dreaming of another world…,”, title of the group “Téléphone”, very appropriate to the times in which we live . He took the opportunity to address Roselyne Bachelot, present, to ask her to “continue to take care of the musicians, the technical teams, the show organizers” until the situation returns to normal.
Apart from the tribute to Jane Birkin, the evening was mainly marked by moments committed against the government and their consideration of Culture during the health crisis.
Favorites
Named in 3 categories, Benjamin Biolay, big favorite of the evening, won 2 trophies: Artist and Album of the Year. It was noted, however, that no women appeared in this category. Following this absence, Roselyne Bachelot and Camilia Jordana reacted.
Yseult and Julien Doré, with 2 nominations each, leave respectively with a Victoire de la musique.
Pomme was named Female Artist of the Year, and Hervé Male Revelation 2021.
Tribute to Jane Birkin
The Victoires de la Musique paid homage to the sixties star.
This evening of the 36th Victoires de la Musique will remain forever engraved in the heart and mind of Jane Birkin: What emotion and surprises for the 74-year-old singer.
Surprise n ° 1:
The tribute paid by Étienne Daho, Vanessa Paradis, Eddy de Pretto and Jacques Dutronc. The resumption of her written titles Serge Gainsbourg touched Jane Birkin who let some tears of emotion flow.
Surprise n ° 2:
For the presentation of his Victoire d’Honneur, Stéphane Bern and Laury Thilleman asked Lou Doillon, Jane’s youngest daughter, to come on stage to present her trophy.
“You brave the Channel with Kate under your arm and then you meet Gainsbourg. Begins the collaboration of the mythical couple. Jane B and it’s gone. (..) “In 1987 you finally took the stage. The Batalan. Begins a love affair between the audience and you “(..)” 50 years of looking at you without ever knowing you. You, the tightrope walker who walked through giving it your all. You on edge, you the flower with the gun, without asking yourself a question, you have broken boundaries, you the muse (….) “, Said the 38-year-old actress.
Heartfelt thanks
The singer with “British accent in French”, thanked the French who followed her for many decades. Very moved, she greeted her family without forgetting her eldest daughter, deceased, Kate Berry and her fans.
“I would like to thank my daughters Kate, Charlotte and Lou, and their children. Thank you for adopting me, listening, pampering, following me, from my arrival here 50 years ago until this evening “.
She also spoke about her ex-husband and pygmalion Serge Gainsbourg, whose 30 years of disappearance were celebrated on March 2, 2021.
Apple, voice of the #Metoo movement
The young singer, Apple, won the trophy for female artist. She succeeds Clara Luciani. At 24, this is his second Victoire de la Musique. Last year, her album, “Les Failles” was “Album of the Year.”
In an open letter to Médiapart, she lamented “her arrival in the music industry as traumatic”. Since then, she has been a fervent #Metoo activist and wished during the ceremony a “safer industry for women, hoping that they can overturn the codes of the environment”.
“From my 15 to 17 I was manipulated, morally and sexually harassed, without realizing it at that time, of course,” she said.
Yseult, female revelation
Another representative of the women’s struggle, Yseult is the Female Revelation of the Year. For the singer, the color of her skin and her forms are a political weapon through her songs and her videos. This reward is that of all the symbols and all the fights.
Yseult has always explained that she uses the color of her skin and her forms as a political weapon through her songs and videos.
“There is still a long way to go for women, black people, fat people,” she commented.
On stage, she performed her title “Body on stage”, surrounded by many dancers.
Benjamin Biolay
Since the start of his career, Benjamin Biolay has had 5 Victoires de la Musique, including 2 this year. He succeeds Philippe Katerine in the “Best male artist” category.
Following his message to Roselyne Bachelot and Jean Castex, he recalled the current situation in the world of culture in the face of the closures of cultural places.
“As you know, it has not been a very successful year for music.” The public authorities are silent in the face of the situation of the music industry, and of the stage in particular.
The public vote
The public was able to vote to reward the artists in 2 categories: the original song and the audiovisual creation. Voting was open from January 11 at 8 p.m. to February 11 at 8 p.m. It was possible to vote on France.tv.
Grand Corps Malade and Camille Lellouche are the winners of the “Original Creation of the Year” category with “Mais je t’aime”.
For the other categories, the voters come from a college of 900 people (music professionals and members “outside the music industry”, recruited by letter of motivation).
2 categories have been deleted (“stage revelation” and “best concert”) but replaced by 3 new ones (female and male revelation and a novelty). The Most Streamed Title of the Year is the only category where the winner is already known: “Don’t Come Back” from Gradur and Heuss the bastard.
What is streaming?
“Streaming represents about 60% of the market, 100% consumption in the title. Most of the artists who do very well come from urban music. They know how to develop a relationship with their fans, produce a lot, but they are not necessarily the ones you see in mainstream media. The creation of this new Victoire makes it possible to correct a bias in the media treatment of music ”, according to Romain Vivien, president of the Victoires de la Musique.
Regarding the winning title, the number of plays has exceeded more than 100 million in 1 year. The market is changing, the way of discovering and consuming music is changing, he added.
AWARDS 2021
- Audiovisual creation (public vote): “Nous” by Julien Doré
- Most streamed title: “Ne come back” by Gradur and Heuss L’Enfoiré
- Victory of Honor: Jane Birkin
- Male Artist of the Year: Benjamin Biolay
- Female artist of the year: Pomme
- Original song of the year: “Mais je t’aime” by Grand Corps Malade and Camille Lellouche
- Male revelation: Hervé
- Female revelation: Yseult
- Album of the year: “Grand Prix” by Benjamin Biolay
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