Etam Reinvents Lingerie at Paris Fashion Week

On September 30, 2025, Etam electrified Paris Fashion Week with its 18th runway show, blending fashion, music, and culture into an immersive and daring experience. Named the “J’ETAM LIVE SHOW”, the event celebrated love in all its forms, embodied by supermodel Irina Shayk, the face of the Fall-Winter 2025 campaign.

A Unique Sensory Experience

Held at La Monnaie de Paris, the venue was transformed into a vibrant space where lingerie met live music. Performances by Charlotte Cardin, Mabel, and Dina Ayada set the rhythm for the models’ walks, creating an electrifying atmosphere.

A Bold and Inclusive Collection

Etam’s Fall-Winter 2025 collection showcased lace sets, sculpting bodysuits, and soft cotton pieces, offering a color palette from blush pink to electric blue. Each silhouette celebrated modern femininity, blending comfort and sensuality.

A Powerful Statement

With this bold show, Etam once again redefined lingerie, proving that sensuality and comfort can coexist harmoniously. This runway will be remembered as a celebration of love and femininity.

©2025 – IMPACT EUROPEAN

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Gabriel MIHAI

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